Gianmarco Chiesa
Brand Strategist | Master of Marketing Student
"In my professional experience, partnerships indeed amplify reach, but it is the strategy behind them and the way they are conducted that ensures the overall impact they produce. The most important aspect is to find the right fit (or find the shared point that allows the association between parties); unfortunately, this is easier to say than do. When your partner’s values and image resonate with your audience’s aspirations, the collaboration feels natural; if not, it just feels forced.
Furthermore, beyond alignment, execution is key. Influencers bring visibility, and brand partnerships create synergy, but without the right mix of paid amplification and content repurposing, even the most well-known names and creative ideas can get lost in the social media algorithm. True engagement comes from pairing relevance with investment, ensuring your message reaches the right people at the right time."