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How Brands Build Positive Images Through Powerful Associations

How Brands Build Positive Images Through Powerful Associations

How Brands Build Positive Images Through Powerful Associations

Paulina Cruz

11 hours ago2 min read

When Marketing Spend Misses the Mark

When Marketing Spend Misses the Mark

When Marketing Spend Misses the Mark

Paulina Cruz

6 days ago2 min read

How Netflix Outperformed Blockbuster Using Brand Resonance Principles

Paulina Cruz

Sep 42 min read

Brand Equity Showdown: Disney vs Universal

Paulina Cruz

Aug 282 min read

Leading with Insight: How Marketing Research Fuels Marketing Leadership

Leading with Insight: How Marketing Research Fuels Marketing Leadership

Leading with Insight: How Marketing Research Fuels Marketing Leadership

Paulina Cruz

Apr 151 min read

Marketing Research Surveys vs. Marketing Experiments: Which One Should You Use?

Marketing Research Surveys vs. Marketing Experiments: Which One Should You Use?

Marketing Research Surveys vs. Marketing Experiments: Which One Should You Use?

Paulina Cruz

Apr 22 min read

Why More Survey Responses Do Not Always Mean Better Data

Why More Survey Responses Do Not Always Mean Better Data

Why More Survey Responses Do Not Always Mean Better Data

Paulina Cruz

Mar 262 min read

Designing with the End in Mind: A Reverse-Engineered Marketing Strategy for Growth

Designing with the End in Mind: A Reverse-Engineered Marketing Strategy for Growth

Designing with the End in Mind: A Reverse-Engineered Marketing Strategy for Growth

Paulina Cruz

Mar 213 min read

Marketing Research 101: 5 Steps to Smarter Business Decisions and Market Success

Marketing Research 101: 5 Steps to Smarter Business Decisions and Market Success

Marketing Research 101: 5 Steps to Smarter Business Decisions and Market Success

Paulina Cruz

Mar 144 min read

Launching My Website: The Challenges, The Fixes & The Lessons Learned

Launching My Website: The Challenges, The Fixes & The Lessons Learned

Launching My Website: The Challenges, The Fixes & The Lessons Learned

Paulina Cruz

Feb 254 min read

Coca-Cola and Spotify: Music and Memories

Coca-Cola and Spotify: Music and Memories

Coca-Cola and Spotify: Music and Memories

Paulina Cruz

Feb 49 min read

Apply SEO and Improve Marketing Results

Apply SEO and Improve Marketing Results

Apply SEO and Improve Marketing Results

Paulina Cruz

Feb 47 min read

Collaborate to Dominate: The Benefits of Strategic Brand Partnerships

Paulina Cruz

Feb 19 min read

Expert Insights: The Benefits of a Strategic Brand Partnership

Paulina Cruz

Feb 12 min read

Dunkin’ Donuts and E.L.F. Cosmetics: Brewing Coffee & Style

Dunkin’ Donuts and E.L.F. Cosmetics: Brewing Coffee & Style

Dunkin’ Donuts and E.L.F. Cosmetics: Brewing Coffee & Style

Paulina Cruz

Jan 267 min read

Behind the Hot Pink: Barbie

Behind the Hot Pink: Barbie

Behind the Hot Pink: Barbie

Paulina Cruz

Jan 266 min read

IT: From Horror to Hype

IT: From Horror to Hype

IT: From Horror to Hype

Paulina Cruz

Jan 264 min read

These Marketing Campaigns Are Simply Wicked

These Marketing Campaigns Are Simply Wicked

These Marketing Campaigns Are Simply Wicked

Paulina Cruz

Jan 264 min read

How "Wicked" Mastered Marketing Magic

How "Wicked" Mastered Marketing Magic

How "Wicked" Mastered Marketing Magic

Paulina Cruz

Jan 264 min read

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