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Spotify Wrapped: The Campaign That Made Data Feel Personal

Spotify Wrapped: The Campaign That Made Data Feel Personal

Spotify Wrapped: The Campaign That Made Data Feel Personal

Paulina Cruz

Oct 19, 20252 min read

Understanding Brand Value Through Comparative Methods

Paulina Cruz

Sep 24, 20252 min read

How Brands Build Positive Images Through Powerful Associations

How Brands Build Positive Images Through Powerful Associations

How Brands Build Positive Images Through Powerful Associations

Paulina Cruz

Sep 15, 20252 min read

When Marketing Spend Misses the Mark

When Marketing Spend Misses the Mark

When Marketing Spend Misses the Mark

Paulina Cruz

Sep 9, 20252 min read

How Netflix Outperformed Blockbuster Using Brand Resonance Principles

Paulina Cruz

Sep 4, 20252 min read

Brand Equity Showdown: Disney vs Universal

Paulina Cruz

Aug 28, 20252 min read

Leading with Insight: How Marketing Research Fuels Marketing Leadership

Leading with Insight: How Marketing Research Fuels Marketing Leadership

Leading with Insight: How Marketing Research Fuels Marketing Leadership

Paulina Cruz

Apr 15, 20251 min read

Marketing Research Surveys vs. Marketing Experiments: Which One Should You Use?

Marketing Research Surveys vs. Marketing Experiments: Which One Should You Use?

Marketing Research Surveys vs. Marketing Experiments: Which One Should You Use?

Paulina Cruz

Apr 2, 20252 min read

Why More Survey Responses Do Not Always Mean Better Data

Why More Survey Responses Do Not Always Mean Better Data

Why More Survey Responses Do Not Always Mean Better Data

Paulina Cruz

Mar 26, 20252 min read

Designing with the End in Mind: A Reverse-Engineered Marketing Strategy for Growth

Designing with the End in Mind: A Reverse-Engineered Marketing Strategy for Growth

Designing with the End in Mind: A Reverse-Engineered Marketing Strategy for Growth

Paulina Cruz

Mar 21, 20253 min read

Marketing Research 101: 5 Steps to Smarter Business Decisions and Market Success

Marketing Research 101: 5 Steps to Smarter Business Decisions and Market Success

Marketing Research 101: 5 Steps to Smarter Business Decisions and Market Success

Paulina Cruz

Mar 14, 20254 min read

Launching My Website: The Challenges, The Fixes & The Lessons Learned

Launching My Website: The Challenges, The Fixes & The Lessons Learned

Launching My Website: The Challenges, The Fixes & The Lessons Learned

Paulina Cruz

Feb 25, 20254 min read

Coca-Cola and Spotify: Music and Memories

Coca-Cola and Spotify: Music and Memories

Coca-Cola and Spotify: Music and Memories

Paulina Cruz

Feb 4, 20259 min read

Apply SEO and Improve Marketing Results

Apply SEO and Improve Marketing Results

Apply SEO and Improve Marketing Results

Paulina Cruz

Feb 4, 20257 min read

Collaborate to Dominate: The Benefits of Strategic Brand Partnerships

Paulina Cruz

Feb 1, 20259 min read

Expert Insights: The Benefits of a Strategic Brand Partnership

Paulina Cruz

Feb 1, 20252 min read

Dunkin’ Donuts and E.L.F. Cosmetics: Brewing Coffee & Style

Dunkin’ Donuts and E.L.F. Cosmetics: Brewing Coffee & Style

Dunkin’ Donuts and E.L.F. Cosmetics: Brewing Coffee & Style

Paulina Cruz

Jan 26, 20257 min read

Behind the Hot Pink: Barbie

Behind the Hot Pink: Barbie

Behind the Hot Pink: Barbie

Paulina Cruz

Jan 26, 20256 min read

IT: From Horror to Hype

IT: From Horror to Hype

IT: From Horror to Hype

Paulina Cruz

Jan 26, 20254 min read

These Marketing Campaigns Are Simply Wicked

These Marketing Campaigns Are Simply Wicked

These Marketing Campaigns Are Simply Wicked

Paulina Cruz

Jan 26, 20254 min read

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