Andres Moncada

Chief Executive Officer of Mobile Sim Racing

"Collaborating with local brick-and-mortar businesses for pop-up events has been a game-changer for Mobile Sim Racing. Partnering with well-established local brands has helped increase our visibility by tapping into their loyal customer base, while also boosting our credibility through association with their trusted businesses. These partnerships create a win-win scenario—our events drive foot traffic to their locations, while we gain exposure to new audiences in an authentic, community-driven way. Plus, it’s a cost-effective marketing strategy compared to traditional advertising, as it leverages shared resources, word-of-mouth promotion, and the excitement of live experiences to generate organic buzz."